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Salesforce is a SaaS-based CRM platform. SaaS simply means Software as a Service and is a cloud computing term that means services that are delivered from a web browser or App. Think Netflix, Spotify, Dropbox, or Gmail, all these services are SaaS. CRM stands for Customer Relationship Management. All businesses in the entire world will have some form of CRM. The software simply records who your customers are, what interactions you’ve had with them, and what products they have bought. If you run a hairdressing salon, you might have a spreadsheet or a notebook of your regular customers – if you run a catering company, you will have the same, or if you run a 10,000 employee international conglomerate, you will have CRM software. Rather than this software sitting on a server in your company’s basement, it is delivered through your web browser.
A Salesforce certification is a great way to gain expertise in the world’s number one CRM cloud platform that is in high demand across businesses of all sizes(Amazon, Google, Sephora, AT&T, Citi, etc). What’s more, as the number of Salesforce platform end-users increases steeply, companies face a shortage of pros skilled in Salesforce knowledge. They want Salesforce-proficient people who know the platform and can use its many services for business needs.